Google was able to convince every smartphone manufacturer in the world, except for Apple, to utilize its Android mobile operating system on their telephones. The Android and iOS duo needed just a couple of years to”kill” Nokia, Palm, BlackBerry, and Microsoft, and Android ended up winning the lion’s share of this market. But it turns out that is not always Google’s biggest problem with Android. The US government’s ban on Huawei, which might be soon upgraded to prevent Huawei’s access to other tech products, might prove to backfire in the most spectacular manner, and Google is the company that is going to suffer because of this.
Google has designed Android in this manner that it became a no-brainer for smartphone sellers. The operating system came free of charge, with Google tackling the evolution of its core features. Smartphone makers could personalize it with new user-interface attributes and preload any programs they wanted. But they also had to comply by Google’s strict conditions of support, which meant they needed to give Google’s own programs prominent placement on the telephone — the EU already slapped Google with a massive $5 billion Android antitrust fine because of that requirement.
Nevertheless, the deal worked well for decades, both for Google and its partners. Android users around the globe got hooked on Android and came to expect a comfortable user interface and program experience from all Android mobiles.
Then last May, the Trump administration made a decision to prohibit Huawei from accessing US-made tech products, including hardware and software. That decision affected a huge section of the Android ecosystem, from Huawei and Google to Android device buyers. All of a sudden, Google was not permitted to deal with China’s largest smartphone manufacturer, and Huawei was made to make an Android encounter that ditched Google’s apps. The Mate 30 show that started last fall and the forthcoming P40 series don’t have the Play shop installed or some other popular Google apps like Google Maps, Assistant, Gmail, Youtube, and Search.
Huawei went as far as to state that it won’t return to Google in the long run even if the ban is lifted, though it then somewhat walked back those statements. All the while, reports stated the Trump government has no plans to lift the ban.
It turns out that Huawei is not the only smartphone manufacturer interested in controlling the program experience it provides to buyers. The business is working with a number of the other significant smartphone manufacturers in China on a unified alternative to Google Play. Per Reuters, Xiaomi, Oppo, and Vivo have united Huawei to produce their own program platform for Android.
That’s a significant advancement that could snowball into a powerful app store experience that would threaten Google’s control over Android. When Google made Android free, it did so to make sure it’ll be applicable in the post-PC era. Google still desired users to look for things using its Search platform, and also the best way to do that was to restrain the inherent mobile operating system. Years later, we’ve got a vicious cycle set up that seems impossible to escape. Users want their favorite programs on their Android apparatus, and those programs can be downloaded in the Play store. Android device makers will need to preload Search the tablets and phones along with other Google apps, to deliver that Play shop to their clients. Google turns that procedure into money generated from cellular searches, and some of the money gets spent in Android and Google programs development.
But if smartphone manufacturers can think of a Play store alternative that delivers the majority of the Android programs users want, then they would be in a different position to negotiate with Google for Search and other programs placement. They could negotiate better deals for having Search and Google Chrome preinstalled in their apparatus, deals that would help their bottom lines and harm Google’s. Instead, they can negotiate with Google’s service and search rivals, possibly abandoning Google services entirely.
It is one thing for Huawei to pour billions of dollars to an Android experience very similar to Google’s. However, having Huawei join forces with some of the largest companies in China is quite another. These four companies have forged a so-called International Developer Service Alliance (GDSA). Collectively, they accounted for 40.1percent percent of smartphone sales in the fourth quarter of 2019. That amount includes sales in China, of course, but it is still huge. Having 40 percent of the planet’s new mobiles ship without access to the Play shop or Google Search could be a significant blow for Google. How long until they decide they do not even need Google’s Android OS?
Having said that, inventing a Play store rival is easier said than done. It may be years before the GDSA will have the ability to match Google’s Play shop, not only when it comes to programs, but other digital content sold on mobiles such as books, movies, TV shows, and music. And of course that convincing Android lovers to get phones that boat without Google’s programs may be debatable in markets outside of China, to say the least. Also, governing this alliance could be difficult, as all those involved also compete against each other.
As bad as this alliance may sound for Google, there’s a silver lining. The development of alternative app shops in markets such as India and Russia might assist its defense against claims that Android is a monopoly. Nevertheless, Google would probably love to supply the sole Android app shop experience in town, irrespective of the antitrust fines it must pay.